Saturday, April 08, 2006
So I'm finally starting to get really serious about my MBA indepdendent studies thesis. That's the last thing I need to do to be done with my MBA. ^^; I've entertained various topics in the past, one of which was going to be about the future of the music industry. Then a great book on the topic of the future of music was published by Gerd (who was a professor of mine at Berklee Extension School) and David Kusek. So I scrapped that idea. Now I have another topic I'm fascinated in and would like to take this opportunity to learn more about. To keep me motivated and to also serve as a place where I quickly jot down my findings on the topic I'm starting a blog. Hopefully this will allow me to interact with experts in the field that would like to educate this humble student as well. =)
The topic is about the "End-User Revolution". What exactly am I interested in? Well, when I look at the trend in which technology has been introduced to the market, it seems like it started off as being all about the technology itself. Lots of cool inventions that allowed people to do things that were never before imagined possible. But, things were centered around the system in which the technology did its magic. What you saw was what you got, and you just kinda had to bear with it. Then the industry started to study how human beings can more effectively use tools. It seems like various industrial design efforts, ergnomics, etc... were all about this. Then there were also notions such as market research, usability study techniques and other related user research that all basically gave more focus on how the users interacted with technology. This is where we throw in the buzz words such as user-centered design, etc... I want to cover that spectrum of history along with a survey of current state of research into the subject of end-user involvement in innovation. I would then wrap up with a conjecture for the future.
As I begin to gather my resources, my current hypothesis is that the industry will have to once again make a leap, but this time to provide end users with a much greater power to create their own experience, which makes the model not simply user-centric, but something much more flexible. It goes without saying that there is a big community of hackers and DIY folks that have taken this to their own hands, but I'm talking about it becoming adopted at a more full-blown mainstream level. I see gilmmers of the potential for this happening, but I could be wrong, of course. =) That's what I'm trying to find out. I'm also thinking that I need to cover quite a bit about the notion of "paradigm shifts" and how it relates to the industry as well as the market.
To start, I'm putting together a list of all the books I'm going to have to read (or re-read even if I had read it previously) on the sidebar. If you believe there are other books I should look into, please lemme know! Magazine articles and other forms of references are welcome, too! I'm hoping to be done with the thesis by the end of the year 2006 (December)~ Alright, let's start the journey!